The Portfolio of Troy Parke

Shop Disney Parks

Browse, find and purchase authentic Walt Disney World Resort merchandise - see what is in stock nearby, ship to resort hotel or back home.

Disney Parks Apps

Suite of five Disney Parks & Resorts Apps built on a platform powered by a Design Language, Pattern Library and Prototyping Framework - all in service of the Guest.

Big Fish Unlimited

Big Fish Unlimited is an instant games service across PCs, Android tablets, Android phones and Roku enabled TVs – with no game downloads.

Big Fish Games iOS App

The Big Fish Games App is an iPhone and iPad game discovery app to browse and search through the entire Mac, PC and iOS game catalog from Big Fish Games.

Big Fish Games Site

Over 2 billion games in 13 supported languages have been distributed on the Big Fish Games Web Site.

RealPlayer, RealGuide & SuperPass

RealPlayer 11, RealGuide and SuperPass was the leading product suite for internet video consumption.


In an era before Pandora and Spotify, Rhapsody was the #1 digital music subscription service with millions of songs.


A designer who loves comic books, brush pens and doughnuts, Troy Parke creates compelling, usable and high performing product experiences.

He leads design teams in executing on business goals, unifying the User Experience across touchpoints, creating design systems (style guides / pattern libraries / design languages), designing cross-channel platforms, iterative rapid prototyping frameworks and delivering metrics-based feature performance.

Troy currently serves as a Product Design Manager, E-commerce at Alaska Airlines and leads product design for Alaska Airlines' guest-facing digital experiences - including websites (,, native mobile applications, self-service kiosks, airport displays and whatever is next. He is partnering with leaders across all facets of product, engineering and brand marketing to create digital touchpoints that Alaska Airlines’ Guests love.

Troy formerly led the Seattle based User Experience, Information Architecture and Interaction Designers responsible for Walt Disney Company Parks and Resorts Digital experiences. He partnered with Vice Presidents and Directors of Product, Project and Technology to design the next generation of world-class cross-channel immersive digital experiences for premier vacation brands including: Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Disneyland Paris, Shanghai Disney Resort and Hong King Disneyland Resort.

Before Disney, Troy served as Sr UX Design Manager of a cross-functional team composed of UX/UI Product Designers and Marketing Designers at Big Fish in Seattle, Washington. The team worked closely with Product Management, Engineering, Marketing, Game Producers and Executives to design and maintain the ways Big Fish delivers games: websites, apps, mobile experiences and user acquisition efforts.

Prior to Big Fish, Troy was the in-house Art Director at RealNetworks (RealPlayer and Rhapsody), served as Design Director at Plexipixel and Lead Designer at Smashing Ideas, Inc.

Troy is also the Director for UX How – a resource for UX Design “How To” insights and Product Design based on his 15 years of experience on projects for Disney, Rolling Stone, Microsoft, Xbox and Nickelodeon.

There you go.


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